- Career & Technical Education
- Programs of Study
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Travel, Tourism, and Attractions
The Travel, Tourism, and Attractions program of study focuses on occupational and educational opportunities associated with the marketing and sales of travel and tourism services. This program of study includes planning, directing, and coordinating marketing or business policies and programs. Students will identify potential customers and determine demand and promotional strategies for products and services.
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Successful completion of the program of study will fulfill requirements of the Business and Industry endorsement.
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Course Information
Courses below are not tied to grade levels. Not all courses have a required prerequisite.
For more course information, click on the name of course.
Level 1
Course: 55210Q SEMESTER
Principles of Hospitality and Tourism
Credit: 1
Grade: 9 - 10
Course Key: 55210Q
SEMESTER
Course Name: Principles of Hospitality and Tourism
Credit: 1
Grade: 9 - 10
Required Prerequisite(s): None
Certification(s): N/A
This course introduces students to the hospitality and tourism industry which encompasses lodging, travel and tourism, recreation, amusements, attractions, and food and beverage operations. The hospitality and tourism industry maintains the largest national employment base in the private sector.Students will explore the history of the hospitality and tourism industry, examine characteristics needed for success, and learn knowledge and skills focusing on communication, time management, and customer service that meet industry standards to function effectively in various positions within this multifaceted industry.
Course: 55550Q SEMESTER
Introduction to Culinary Arts
Credit: 1
Grade: 9 - 12
Course Key: 55550Q
SEMESTER
Course Name: Introduction to Culinary Arts
Credit: 1
Grade: 9 - 12
Required Prerequisite(s): None
Certification(s): N/A
This course will emphasize the principles of planning, organizing, staffing, directing, and controlling the management of a variety of food service operations. The course will provide insight into the operation of a well-run restaurant including food production skills, various levels of industry management, and hospitality skills. This course is designed for students interested in pursuing a career in the food service industry. Food labs simulating restaurants are included on most campuses.
Level 2
Course: 55500Q SEMESTER
Entrepreneurship
Credit: 1
Grade: 11 - 12
Course Key: 55500Q
SEMESTER
Course Name: Entrepreneurship
Credit: 1
Grade: 11 - 12
Required Prerequisite(s): None
Certification(s): Entrepreneurship and Small Business
This course provides an overview of the process involved in starting a business and explores the resources available to help business owners in their venture. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, understanding financial reports, and developing a plan to organize and promote the business along with its products and services.
Course: 55515B SEMESTER
Sports and Entertainment Marketing
Credit: 0.5
Grade: 11 - 12
Course Key: 55515B
SEMESTER
Course Name: Sports and Entertainment Marketing
Credit: 0.5
Grade: 11 - 12
Required Prerequisite(s): None
Certification(s): N/A
This course introduces students to the fundamentals of marketing in the sports and entertainment industries. Students will explore product branding, licensing, sponsorships, pricing, placement, promotion, event marketing, advertising, and implementation of sports and entertainment marketing plans. Students will create a football franchise using a virtual sports simulation.Students will gain an understanding of how the sports and entertainment industries impact the economy. Students will understand how culture and diversity affect sports and entertainment markets.
Level 3
Course: 33540B SEMESTER
Global Business
Credit: 0.5
Grade: 11 - 12
Course Key: 33540B
SEMESTER
Course Name: Global Business
Credit: 0.5
Grade: 11 - 12
Required Prerequisite(s): None
Certification(s): N/A
Global Business provides students with an understanding of how cultural issues and logistics affect international business. The content and activities of the course allow the student to analyze global trade theories in international monetary systems, trade, and politics. Students develop a foundation in the economic, financial, technological, international, social, and ethical aspects of business to become competent consumers, employees, and entrepreneurs.
Level 4
Course: 553801 FULL YEAR
Career Preparation for Programs of Study
Credit: 3
Grade: 11 - 12
Course Key: 553801
FULL YEAR
Course Name: Career Preparation for Programs of Study
Credit: 3
Grade: 11 - 12
Required Prerequisite(s): 16 years of age
Certification(s): N/A
This course provides opportunities for students to participate in a work-based learning experience that combines classroom instruction with paid business and industry employment experiences. Classroom experiences include: job acquisition, career progression, financial success, business/entrepreneurial applications, occupational safety and health, and relevant news topics. Professional portfolios will be created with material supporting an educational/career plan for the future.Students will earn 3.0 credits for successful completion of this course which includes one class period per school day on campus and two class periods per school day allocated for early release for off campus work experience.