- Career & Technical Education
- Programs of Study
-
Marketing and Sales
The Marketing and Sales program of study focuses on occupational and educational opportunities associated with collecting information to estimate potential sales of a product or service and create campaigns to market or distribute goods and services. It includesapplying data related to customer demographics, preferences, needs, and buying habits.
-
Successful completion of the program of study will fulfill requirements of the Business and Industry endorsement.
-
Course Information
Courses below are not tied to grade levels. Not all courses have a required prerequisite.
For more course information, click on the name of course.
Level 1
Course: 35100Q SEMESTER
Principles of Business, Marketing, and Finance
Credit: 1
Grade: 7 - 10
Course Key: 35100Q
SEMESTER
Course Name: Principles of Business, Marketing, and Finance
Credit: 1
Grade: 7 - 10
Required Prerequisite(s): None
Certification(s): N/A
Principles of Business, Marketing, and Finance will provide the opportunity for students to gain knowledge and skills in economics and private enterprise systems, the impact of global business, marketing of goods and services, advertising, and product pricing. Students will analyze the sales process and financial management principles.
Level 2
Course: 55270B SEMESTER
Fashion Marketing
Credit: 0.5
Grade: 11 - 12
Course Key: 55270B
SEMESTER
Course Name: Fashion Marketing
Credit: 0.5
Grade: 11 - 12
Required Prerequisite(s): None
Certification(s): N/A
This course introduces students to the business side of the fashion industry. Fashion marketers plan, purchase, and forecast budgets, trends, and sales for each season. Students will learn fashion terminology, distribution, physical store layout, product merchandising, and marketing strategies specifically used in the fashion industry.
Course: 55515B SEMESTER
Sports and Entertainment Marketing
Credit: 0.5
Grade: 11 - 12
Course Key: 55515B
SEMESTER
Course Name: Sports and Entertainment Marketing
Credit: 0.5
Grade: 11 - 12
Required Prerequisite(s): None
Certification(s): N/A
This course introduces students to the fundamentals of marketing in the sports and entertainment industries. Students will explore product branding, licensing, sponsorships, pricing, placement, promotion, event marketing, advertising, and implementation of sports and entertainment marketing plans. Students will create a football franchise using a virtual sports simulation.Students will gain an understanding of how the sports and entertainment industries impact the economy. Students will understand how culture and diversity affect sports and entertainment markets.
Course: 55500Q SEMESTER
Entrepreneurship
Credit: 1
Grade: 11 - 12
Course Key: 55500Q
SEMESTER
Course Name: Entrepreneurship
Credit: 1
Grade: 11 - 12
Required Prerequisite(s): None
Certification(s): Entrepreneurship and Small Business
This course provides an overview of the process involved in starting a business and explores the resources available to help business owners in their venture. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, understanding financial reports, and developing a plan to organize and promote the business along with its products and services.
Level 3
Course: 55560B SEMESTER
Social Media Marketing
Credit: 0.5
Grade: 11 - 12
Course Key: 55560B
SEMESTER
Course Name: Social Media Marketing
Credit: 0.5
Grade: 11 - 12
Required Prerequisite(s): None
Certification(s): Stukent Social Media Marketing
This course is designed to give the student a view of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals.Students will properly select social media platforms to engage consumers and monitor and measure the results of these efforts.
Level 4
Course: 553801 FULL YEAR
Career Preparation for Programs of Study
Credit: 3
Grade: 11 - 12
Course Key: 553801
FULL YEAR
Course Name: Career Preparation for Programs of Study
Credit: 3
Grade: 11 - 12
Required Prerequisite(s): 16 years of age
Certification(s): N/A
This course provides opportunities for students to participate in a work-based learning experience that combines classroom instruction with paid business and industry employment experiences. Classroom experiences include: job acquisition, career progression, financial success, business/entrepreneurial applications, occupational safety and health, and relevant news topics. Professional portfolios will be created with material supporting an educational/career plan for the future.Students will earn 3.0 credits for successful completion of this course which includes one class period per school day on campus and two class periods per school day allocated for early release for off campus work experience.