Marketing

Entrepreneurship

This course provides an overview of the process involved in starting a business and explores the resources available to help business owners in their venture. You will learn to enjoy your work, be your own boss, and make more money as you discover what it takes to plan, design, and start a profitable business venture. The primary focus of the course is to help students understand the process of analyzing a business opportunity, preparing a business plan, determining feasibility of an idea using research, and developing a plan to organize and promote the business and its products and services. Also, students will understand the capital required, the return on investment desired and the potential for profit.

Fashion Marketing

This course introduces students to the business side of the fashion industry. Fashion marketers plan and purchase seasonal collections and prepare budget forecasts. They are involved in the control of distribution, the organization and physical layout of the merchandise, and the visual presentation and merchandising of goods. They participate in the organization of promotional, advertising and public relations, and in customer service. While focusing on current fashion trends, students will acquire an understanding of fashion terminology, the consumers of fashion, and the specific marketing strategies used in fashion retailing.

Social Media Marketing

This course is designed to give the student a view of social media and how marketers are integrating social media tools in their overall marketing strategy. The course will investigate how the marketing community measures success in the new world of social media. Students will manage a successful social media presence for an organization, understand techniques for gaining customer and consumer buy-in to achieve marketing goals, and properly select social media platforms to engage consumers and monitor and measure the results of these efforts.

Sports and Entertainment Marketing

This course introduces students to the fundamentals of marketing in the sports and entertainment industries. Students will explore product branding, licensing, sponsorships, pricing, placement, promotion, event marketing, advertising, and implementation of sports and entertainment marketing plans. Students will create a football franchise using a virtual sports simulation. Students will gain an understanding of how the sports and entertainment industries impact the economy and will understand how culture and diversity affect sports and entertainment markets. Students will understand the importance of teamwork, leadership, and organizational skills. Students will evaluate and use information resources to accomplish specific tasks and will deliver presentations using appropriate media to engage and inform audiences.