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Administrative Appointment: Director of Athletics Jeff Smith

February 4, 2020

As recommended by Superintendent of Schools Sara Bonser, the Plano ISD Board of Trustees has approved Jeff Smith as Plano ISD’s next athletic director, replacing Gerald Brence who retired in December 2019.

Coach Smith brings 24 years of experience and has served as assistant athletic director in Prosper ISD, During his leadership in Prosper, Smith has seen two district championships, sixty-four Academic All-State Athletes, a number of regional appearances and a Top 10 spot in the University Interscholastic League’s (UIL) Lone Star Cup standings.

Prior to joining Prosper ISD, Smith served as head football coach and athletic coordinator at McKinney High School in McKinney ISD, taking teams to the playoffs two years in a row in 2017 and 2018.

His coaching experience across boys and girls athletics includes membership in the Texas High School Coaches Association, the Texas Girls Coaches Association, the Texas Athletic Directors Association and the National Interscholastic Athletic Administrators Association. He earned a bachelor of science degree in education from Baylor University in Waco, Texas.

Smith’s selection follows a search process that included an opportunity for community members to provide input into the qualities and experiences they wanted to see in the new athletics department head. The district heard from nearly 300 parents, staff members and other interested community members who offered feedback which helped develop the candidate profile, as well as inform questions asked by the selection committee.

“I would like to thank our community for providing a vital voice in this selection process,” said Superintendent of Schools Sara Bonser. “Jeff Smith is an exceptional leader and a well-rounded mentor and coach, offering a breadth of diverse experiences including knowledge of our Plano ISD athletics structure. In his own words, Jeff aspires to be ‘a leader worth following,’ and I look forward to seeing not just how he leads our athletic program, but also how he develops our student athletes through strong, positive experiences.”  

Smith has coached successful athletes and teams around north Texas and looks forward to his new position in Plano ISD. “My family and I could not be more excited about the opportunity to lead the athletic program in Plano ISD,” said Smith. “Plano ISD has an incredible tradition of excellence and I look forward to serving the students, staff and parents of this great community.”

Athletics Director jeff Smith, wife Kelli and daughter

Athletic Director Jeff Smith with wife Kelli (right) and daughter Allie. Their son, Jake, was unable to attend the meeting.